Consultative
Start with the customer’s context, priorities, constraints, and decision process — not a memorized product pitch.
Founder • K–12 growth & partnerships
Erica Everett turns EdTech innovation into market connection.
EdTech Maven is built around a field-first belief: understand the district, earn trust, solve the implementation problem, and create a growth path that makes sense for everyone involved.
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Erica Everett
Strategy with an evangelist’s energy — grounded in execution.
Erica’s work centers on K–12 partnerships, consultative sales, immersive learning, CTE, channel development, and helping education technology companies communicate value in a way school systems can act on.
Her approach is relational and entrepreneurial: learn the customer’s world, identify the real barrier, connect the technology to a priority, and stay close enough to execution that the strategy can become an outcome.
How Erica works
High curiosity. High ownership. High follow-through.
EdTech Maven is designed for companies that want a partner who can think strategically, communicate credibly with K–12 leaders, and stay engaged through the messy middle of adoption.
Entrepreneurial
Look for openings, build relationships, test approaches, create momentum, and move when the market gives a signal.
Evangelical about value
When a product can genuinely improve learning, tell the story with clarity and energy — while remaining grounded in what the district needs to see.
“The best EdTech partnerships are not vendor-to-customer transactions. They are shared problem-solving relationships with a clear path from possibility to implementation.”
The EdTech Maven role
A flexible extension of your growth team.
Depending on the need, Erica can support a launch, shape a district strategy, help develop channels, represent the company in strategic conversations, or operate as fractional K–12 partnership leadership.
StrategyPositioning, market entry, buyer alignment
PartnershipsDistricts, channels, ecosystem relationships
AdoptionPilots, implementation, evidence, scale
GrowthExecution, follow-through, repeatability
Bring the challenge
If the product is strong but the K–12 path is unclear, that’s the conversation.
Tell Erica what you’re trying to accomplish, where the motion is getting stuck, and what a meaningful next win would look like.